Although some dentists still use traditional marketing to promote their services to potential clients, there are a lot of good reasons why you should switch to digital marketing to attract more clients and level up your success in the industry. With the advent of the Internet a few decades ago, the marketing landscape has completely changed. You do not have to break the bank to pay a huge sum of money on print ad media just to endorse your dental services to local clients.
Importance of SEO in Promoting Your Dental Services
Over the years, the Internet has established its influence on businesses and our daily lives. With the availability of broadband technology, millions of people have access to the Internet. As a result, the game field for marketing has shifted to the Internet. While the Internet is a great place to promote your services, it is important that your clients can find you online. If you do not have a strong online presence, you lost more than half of the battle by missing out a lot of business opportunities.
Search Engine Optimization or SEO is a highly effective and popular internet marketing that uses a variety of techniques and process to increase online visibility and streamline your website ranking up the search engine results page (SERP). The primary goal of SEO is to make your business website appear in the first position of the SERP. However, the search engine ranking competition is quite tough, considering that there are a plethora of dentists operating on the Internet worldwide.
If you have a website, you can use SEO as a tool to communicate with major search engines, such as Google, Yahoo, and Bing. If you look around, you will realize the impact of SEO on today’s businesses, no matter what industry you belong. Taking SEO as an option can be one of the biggest mistakes you will make.
Here are several proven stats:
- Search engines generate about 90 percent of overall website traffic.
- Compared to other marketing methods, SEO is considered by 57 percent of B2B marketers as the top leads generator.
- 81 percent of people use search engines to seek information about certain products and services before purchasing.
- Search engines help 64 percent of Internet users in their decision whether to purchase or not.
How SEO Help Grow Your Dental Business
Before you seek SEO to generate traffic to your dental website, it is crucial to determine your goals. In addition to attracting clients, you need to know the type of actions you want them to take.
- Do you want to subscribe or opt-in to your list of emails for a monthly subscription on your products and/or services?
- Do you want them to fill out your contact information?
- Do you want them to hit the buy button to make a purchase?
Many people seek SEO to get more business from their website. However, you can only achieve them if you have utmost clarity on how you can convert this SEO-generated traffic into sales. Growing your dental business using the proper SEO strategies is no rocket science. While there are a lot of dental SEO success stories, keep in mind that it is critical to keep your clients engaged with your site content or collect their contact information so you can make a follow-up on them any time. The last thing you want them is to bounce from your website and never returning again.
Let us take a look at how SEO can help catapult your business to the next level and increase both traffic and revenue:
● Increase Inbound Traffic
When your dental services get more exposure, you are more likely to attract more clients near you. This means you need to focus on your SEO campaign to acquire more traffic to your website that can be converted into sales. Unlike traditional marketing, using SEO marketing strategies is a cost-effective method in reaching out to your target audience and attract quality inbound traffic. What is great about inbound traffic is that it is more focused and improves with time, given that you steadily get ongoing SEO assistance from a reliable and reputed agency, like Local SEO Search, the best SEO company in Toronto.
● Get You More Clients
Every dentist needs clients and yours is no different. Whether you are a newbie or a seasoned dentist who is in the business for many years, having a consistent flow of dental patients can get you more sales and attract more clients. You can use your website as a tool to get you more clients and differentiate your dental business from your competitors. With the increase in smartphone usage, having solid SEO techniques in 2019 help increase your probability in getting found by your target audience. It also helps your business by getting customers closer to using your products and/or services. SEO grows your business by optimizing the right keywords to help you be at the right place, at the right time.
● Builds Credibility and Trust
Establishing authority does not simply happen overnight, but it does have a strong and positive effect in your business. Since many people depend on dentists to restore their beautiful smile and take care of their oral health, you need to let them see why you should choose you over the other local dentists. Luckily, effective SEO campaign helps build trust and credibility, not only in the eyes of your prospects but also in Google’s. Take, for example, many people believe that dental businesses found on the first page of Google are more credible and trustworthy compared to the ones found on the next page or so. This results in more targetted prospects that convert into sales.
● Long-Lasting Results
What makes traditional marketing challenging is that it is time-bound, meaning you lose your investment if you fail to generate results in a certain period of time. However, with SEO, it allows you to capitalize on the evergreen nature of the Internet and help you stay on top of the game by giving you long-lasting results. When you create fresh, engaging topics related to your business, your target audience will likely become more interested in your business and find you via search. Investing in SEO enables you to strengthen your online presence for months or years to come, giving you a better ROI and preparing your business for other internet marketing activities.
To understand how having a solid SEO campaign (and with the help of a reputable SEO agency) helps grow your business online, here is a video from Dr. Urzsula Barrios:
Before switching to digital marketing, Dr. Urzsula Barrios used various print advertising but failed to acquire her desired results. However, three years of working with Local SEO Search really helped her with her website traffic and gained a lot of customers. Unlike other companies, John Vuong, the CEO of Local SEO Search, personally reached out to her, listened to her ideas, and educate her about the best SEO techniques that will increase her clientele without spending too much.