Internet marketing can benefit all industries and businesses — including asphalt paving contractors. The digital age has expanded the list of potential customers for many commercial establishments. A simple search on Google can place your business in front of thousands of people across the country and throughout the world.
Approximately 65% of consumers research online before making a buying decision and heading to a store. If your business doesn’t have an online presence, a huge number of potential clients would not know your business existed or what services you can offer. For this reason, having an internet marketing campaign is crucial for your business to grow.
Top Internet marketing tips essential for every paving company:
Learn and Understand Google
When it comes to Internet marketing, you website’s search engine ranking is the top priority. There are two parts on how you can effectively rank higher on search results: organic search ranking and those that are paid. Start increasing traffic to your website with pay-per-click advertising and try using Google AdWords to create an ad campaign.
Google AdWords is a popular CPC (cost-per click) advertising system that allows brands to create ads that appears on Google. AdWords operates on an auction; users bid on keywords and pay for each click (PPC) on their ads. Whenever searching starts, Google searches into AdWords advertisers and picks a winner to appear ad space on every search result. Winners are selected based on the quality and relevancy of their keywords, ad campaigns, and their keyword bidding size.
Grow Organic Search Traffic
Organic search engine optimization (SEO) is another way to help your business rank high on Google. It’s a process to obtain natural placement on organic search engine results pages (SERPs). Some examples of organic SEO techniques are using keywords and keyword research, backlinks, link building and writing relevant content for website visitors.
You can hire SEO services to help expand the reach of their business instead of paying Google through AdWords. The success depends on how long you want to invest in it. For businesses like asphalt repair in Toronto (whether by Fort York Paving, Anthony Paving, or Abel Asphalt), it’s hard work paid off when a company outside Ontario finds your Toronto-based business through a Google search.
Digital marketing expert and financial advisor Brent Carnduff found that 83% of organic clicks go to the top four results, generally those considered to be “above the fold”. Attain status for your website by laying the foundations to gain the traffic boost you want.
Get Started with Social Media
Another excellent advantage of the Internet for business owners is social media. It’s a great way to bring traffic to your website. Paving contractors should invest time in growing their business, using social media platforms to build stronger relationships with their client base.
Start using any kind of social media platform (e.g. Facebook, Twitter, Instagram, etc.) that way customers can have a broad range of means to find your business. Taking advantage of social media is equivalent to a competitive advantage since only few pavement maintenance contractors use multiple platforms.
For asphalt paving contractors, this three-point plan can help take your business a step forward. It’s very important that every paving and driveways companies website is optimized to get better organic search rank possible.